Ecommerce Store Audit
& Consultation
in Vancouver.
Your online store is live, but it is not selling the way it should. Whether it runs on Shopify, WooCommerce, Square Online, Wix, Squarespace or BigCommerce, we review it the way shoppers and Google see it, then give you a clear, prioritized plan and can make the fixes with you.
Audit and Plan, or Audit and Upgrade
Some store owners want a clear list and the time to work through it. Others want the problems found and fixed. Both start with the same audit on your current platform, and we will tell you plainly which makes sense.
Audit and upgrade
We audit the store, agree the priorities with you, then make the changes. You approve each one before it goes live.
- Everything in the audit and action plan
- Navigation and menus rebuilt around how customers shop
- Category pages with filters, sorting and helpful intro copy
- Product descriptions written or completed, variants tidied
- Trust content: shipping, returns, reviews, About and contact
- Speed clean-up: unused apps and plugins removed, images compressed
Audit and action plan
For store owners who would rather make the changes themselves. We review the whole store and explain what we found in plain language, with every fix ranked by impact.
- A full review of the storefront on phone and desktop
- A written report with a screenshot of each issue
- Every finding ranked: fix now, fix soon, nice to have
- A recorded video walkthrough of your store
- A consultation call to go through the plan together
- Clear next steps you can do yourself or hand to us
Nine Areas We Review in Every Online Store
A store can look good and still lose sales. These are the parts we test, as a shopper on a phone and as Google reading the page.
Navigation and menus
Can a first-time visitor find the right product in two or three taps? We check menu structure, labels, search and the mobile menu.
Category pages
Logical categories, working filters and sorting, sensible product order, and a short description that helps shoppers and search engines.
Product pages
Clear titles, useful descriptions, enough photos, sensible variant or option choices, and price, stock and shipping visible near the button.
Missing information
Products with no description, missing images, empty categories, placeholder text, broken links and out-of-date policies.
Trust signals
Reviews, shipping and return policies, an About page, real contact details and a secure checkout: the reasons a new shopper believes you.
Cart and checkout
Surprise costs, forced account creation, payment options, and every step between the cart and a completed order.
Speed and mobile
Core Web Vitals on your home, category and product pages, image sizes, and apps or plugins that load on every page whether used or not.
Search visibility (SEO)
Titles and descriptions, copied supplier text, category content, image descriptions, redirects and Search Console errors.
Apps, plugins, tracking and email
Apps and plugins you pay for but no longer need, analytics and conversion tracking that actually work, and abandoned-cart email.
Helping Shoppers Find the Right Product
Most shoppers browse before they buy, and category pages are where much of the search traffic lands. When we review your navigation and categories, we look at:
- Whether the main menu matches how customers think about your products, not how they are stored in the admin.
- A handful of clear top-level menu choices, with deeper links only where they help.
- Filters for what shoppers actually choose by, such as size, colour, material or price.
- Category titles and short intro text written for shoppers and for search.
- Sorting and featured products, so best sellers are not buried on page three.
- Search results that return the right products, even for common misspellings.
Product Pages With Nothing Missing
A product page has to answer every question a shopper would ask in person. We check every product page template and a sample of your products for:
- Unique descriptions written for your store, not copied from a supplier.
- Specifications, sizing, materials and care details where they matter.
- Variant and option names that make sense, with correct prices, SKUs and stock.
- Variant names that make sense, with correct prices, SKUs and stock.
- Shipping cost and delivery time shown before checkout.
- Reviews or other proof close to the add-to-cart button.
- Related products and categories, so a near miss does not end the visit.
Building Trust With First-Time Shoppers
A shopper who has never heard of you is deciding whether you are real, reliable and safe to pay. Small details decide it. These are the trust signals we look for and help you add.
Clear policies
Shipping, returns and exchanges written plainly and linked from product pages and the footer.
Real reviews
Product and store reviews from actual customers, shown where shoppers make the decision.
A real business
An About page, a Canadian address or service area, and a phone number or email that gets answered.
Secure checkout
HTTPS on every page, familiar payment options and no browser warnings.
Consistent branding
A logo, colours and photography that look the same on every page, so nothing feels pieced together.
Accurate details
Current prices, stock, opening hours and copyright year. Small errors make shoppers wonder what else is out of date.
Do I need to change platforms?
Usually not. Most of what we find can be fixed on the platform you already use, with better settings, content and apps. If the platform itself is holding the store back, we show you why and what a move would involve before you decide.
Your Audit Report and Action Plan
The audit ends with a plan you can act on, not a list of generic tips. Every finding is specific to your store, with a screenshot and a suggested fix.
With every audit
What you take away, whichever option you choose.
- A written report with screenshots
- A prioritized action plan
- A recorded walkthrough of your store
- A consultation call to go through it together
If you want us to do the work
Typical changes we make after an audit.
- Rebuild navigation menus and category structure
- Write or complete product and category descriptions
- Add or improve shipping, returns and About pages
- Set up product reviews and show them in the right places
- Remove unused apps and plugins, and speed up the theme
- Fix titles, descriptions, redirects and Search Console errors
- Set up Google Merchant Center and conversion tracking
- Ongoing monthly help through our maintenance plans
Want to check the basics first? Our free website health check guide covers speed, mobile, security and SEO in about 30 minutes.
From First Look to a Better Store
Questionnaire
You tell us what you sell, who buys it and what is not working, then give us a staff or admin login.
Review
We go through the store on phone and desktop, as a shopper and as Google.
Report
You receive the written report, the action plan and a recorded walkthrough.
Consultation
We go through the findings together and answer your questions.
Upgrade
Make the changes yourself, or have us make them with your approval.
Ecommerce Store Audit FAQ
What is an ecommerce store audit?
A structured review of your online store from a shopper's point of view and from Google's: navigation, categories, product pages, trust, checkout, speed and SEO. You receive a prioritized list of what to fix and why.
How long does an audit take?
We confirm the timeline before we start, based on the size of your catalogue and how many page templates your store uses.
Which platforms do you audit?
Shopify, WooCommerce, Square Online, Wix, Squarespace and BigCommerce, plus most other hosted store builders. The checks are the same; the fixes are made in whichever platform you use.
How much does a store audit cost?
Store audits are billed as consulting at $50 an hour. We estimate the hours from the size of your store before we start, so you know the cost upfront. If you go ahead with an upgrade, each change is priced before we make it.
What access do you need?
A staff, collaborator or admin login with access to products, pages, theme and apps or plugins. We never need your payment details, and you can remove our access at any time.
Will you change anything without asking?
No. The audit itself changes nothing. If you hire us to make changes, you approve each one, and design changes are tested before they go live.
Can you write our product descriptions?
Yes. We write in your brand voice from your product details, so descriptions help shoppers and are unique for Google. We can write a sample first so you can approve the style.
Can you help with wholesale and B2B?
Yes. We review how trade customers find products, see their prices and place orders, and whether your platform's wholesale features, or a move to one that has them, would make it easier.
Will an audit improve my Google rankings?
It finds what is holding the store back in search, such as copied descriptions, missing titles and broken redirects. Fixing them helps over the following weeks and months, but nobody can honestly guarantee a ranking.
Should I move my store to a different platform?
Only if your current one is holding you back. We tell you honestly after the audit. If the problem is your whole website rather than the shop, see our website redesign service.
Find Out What Is Holding Your Store Back.
Send us your store address and tell us what is not working. We will reply within one business day with next steps. Free initial consultation, no commitment required.